Orana Mall’s primary trade area has an estimated population of 53,240 and 122,956 in the secondary greater Orana catchment area. The average age of the resident population is 39. The average household income is $1,096.68 with 55% of households comprising of a couple family with dependent children. Dubbo has a higher than average population of youth aged 0.-15 years at 22.0% +2.3% over the NSW average.

Dubbo is strategically located in the centre of NSW at the crossroads of the Mitchell and Newell Highways, and is situated at the beginning of the Golden Highway which links through to Newcastle. The retail and commercial facilities in Dubbo are therefore easily accessible for the surrounding regional population making the city of Dubbo the major regional centre in the Central Western region of New South Wales, located 375km north-west of Sydney.

The city acts as the major service centre for the Orana and Far Western regions of the state and is the focus for commercial, administration, retail and community facilities it is also the city is the base for more than 40 government departments, 2 universities and around 4,800 businesses. In addition, the city of Dubbo is the chief provider of cultural and recreational facilities and activities for several local government areas.

Orana Mall is the dominant retail shopping centre in Dubbo and the Orana Region. Servicing the daily and weekly shopping needs of Dubbo residents and drawing business from a broad tertiary area.